BCYCLE  

2018 SWELL CYCLE (DIGITAL ENGAGEMENT COORDINATOR)
2019 SAN ANTONIO BIKE SHARE (DIGITAL ENGAGEMENT COORDINATOR)
2021 - PRESENT SAN ANTONIO BCYCLE and NASHVILLE BCYCLE (MARKETING SPECIALIST)

My original role as Digital Engagement Coordinator, I developed a social media strategy that included a content grid spreadsheet that I use today. The creative content needed to support the social media strategy was inspired by my own story. Discovering, and sharing San Antonio’s history, culture, and community on a bicycle. My creative content process includes shooting photos and videos, designing graphics, video editing, copywriting, and model scouting. This content is also used to produce monthly eNewsletters, rebrand, and update the San Antonio BCycle website. To assist in tracking the direction of the social content I create monthly social media reports.

To help gather content and increase our social media reach, I include partners as subjects in our photos and videos. Creating partner-centric content has garnered genuine connections with our nonprofit and for-profit partners. These relationships have inspired curated BCycle rides with choice partners whose missions include education, preservation, and or conservation. Additionally, partner-centric content allows us to expand the Friends of BCycle program, local businesses located next to docking stations that offer discounts to BCycle Annual Members. By revising the original Tour de BCycle event that encouraged riders to visit every docking station in one day, we now encourage riders to explore their community by posting selfies in front of select “Friends of BCycle” to complete the tour and win coupons from the “Friends”.

When San Antonio Bike Share became an official BCycle owned bike share in 2021, my title changed to Marketing Specialist. While reestablishing San Antonio BCycle’s branding to match the BCycle LLC brand guidelines, Nashville BCycle launched. Shortly after, I began to manage Nashville BCycle’s social media accounts. The creative content supplied by BCycle LLC allowed me time to adjust the content grid while researching local ride groups, the history of Nashville, local politics, and weather. My visit to Nashville, Fall 2021 I returned home with a season’s worth of social media content. This content was gathered by riding with Nashvillians to learn their stories. Establishing relationships with locals allowed me to capture photos and videos, learn riding routes, and find local dives. In return, Nashville BCycle Instagram reach has grown by 56%.

KING WILLIAM ASSOCIATION  

2015 - 2017 KING WILLIAM FAIR (PARADE WRANGLER VOLUNTEER)
2017 - 2021 King William Association (COMMUNICATIONS & PARADE COORDINATOR)
2021 - PRESENT King William Fair (PARADE COORDINATOR)

The King William Fair is an official Fiesta ® San Antonio event that serves as the primary fundraiser for the King William Association. The King William Association preserves Texas’ first residential historic district by fostering educational, recreation, and cultural activities. I served as a volunteer in the Association for over 20 years. I was hired in 2017 to wrangle the King William Fair Parade, which serves as the official kick-off to the King William Fair. In addition, I was tasked with various marketing tasks such as creating logos and style guides for the Association and Fair, creating weekly eblasts, writing and designing the monthly newsletter, redesigning the website, and managing social media accounts for the King William Association, King William Cultural Arts District, and the King William Fair. During the pandemic years, I worked closely with the only active committee, the King William Cultural Arts District to produce a virtual concert series on a minimal budget. To cover the costs of the virtual concert series I applied for and received small grants from the Texas Commission on the Arts.

For my work at the King William Fair, I have been awarded by the Texas Events & Festival Association gold for website design, 2018; gold for social media campaign, 2019 and silver for best parade, 2018 & 2019.

My Parade Wrangling duties entail finding artistic, creative, and over-the-top participants to apply for the Parade in an effort to raise funds. I select and layout eighty to a hundred Parade entries which total just over 1,000 bodies (human and beast) My team and I wrangle 1,000 plus bodies during a 2-hour lineup to ensure the Parade always starts at 9:00 am sharp. Additionally, I scout Parade talent, handle communications with Parade participants including acceptance/rejections, payments, insurance, hosting mandatory meetings, wrangling large animals, and multiple other odd entertainer requests. I am responsible to relay updates to the King William residents since the Parade marches through their neighborhood. I gather and train my own volunteers which include the Alamo City Rollergirls.

FREETAIL BREWING CO. 

BRAND MANAGER
2014-2017

To meet new distribution demands generated by a recent change in state law*, I was hired to join the microbrewery startup team, then comprised of the best in San Antonio’s brewing industry. *At my previous job, Blue Star Brewing Co. (Joey’s Inc) I provided my graphic design skills, volunteer scouting, and rally event planning services to fellow Texas microbreweries, brewpubs, and San Antonio’s Texas House of Representative, Mike Villarreal to help win a statewide fight to change the antiquated 3-tier distribution rules.

My role at Freetail Brewing Co. was to establish the brand identity of a local brewpub as they expanded their empire to include distribution in retail, grocery stores, and bars. My process began with perfecting the pre-existing hand-drawn logo to then create the brand’s style guide. I then gathered, built relationships, placed orders, and manage shipments with various vendors such as cans, bottles, bottle tops, kegs, keg collars, labels, mix pack packages, 6 pack trays, bottle boxes, and merch. My crème de la crème was designing and producing the core and seasonal beer packaging. Additional duties included developing brand guidelines for core and seasonal beers so, bars, retail, grocery stores, and distributors could promote; work with Texas Alcohol Beverage Commission on label approvals, creating sales materials for the sales team, designing retail displays, promoting and coordinate tasting room and brewpub events plus scheduling staff for private rentals, tastings, brewery tours and retail partners beer training.

JOEY’S INC

MARKETING/GENERAL MANAGER
2006-2014

This job originated as a marketing position officing inside a brewpub, upstairs in an official Electra bike shop. Quickly, I learned to edit my communication skills into the style needed to become a general manager. Without a quality product (customer service) my marketing efforts were in vain. My duties included managing and scheduling – staff, catering events, and off-site promotion events. Marketing duties entailed the development and execution of merch, packaging, social media, websites, printed and digital promo materials plus menus needed for the Joey’s Inc. companies: Blue Star Bicycling Company, Blue Star Brewing Company, Joe Blues Contemporary Cocktail Lounge, Joey’s and the Main Plaza Blue Star Ice House. Additionally, I assisted the owners with financial duties such as daily drops, daily tills, tip outs, paying vendors/bills, payroll, and maintaining the point-of-sale system for all locations.

SAN ANTONIO CURRENT

PRODUCTION DESIGNER
2003-2006

Duties for San Antonio’s Alt. News Weekly included consultations with sales reps to develop and create ad campaigns for retail and classified advertisers, layout the newspaper’s pages to display advertisements and editorial, preflight final newspaper layout and coordinate with the printer to transfer files, and attend weekly press checks. Additionally, I was trained to back up the Editorial Designer when she was out of the office.