Freetail Brewing Company started as a brewpub in
San Antonio, Texas in 2008. I was hired in 2014, shortly after the laws changed in Texas allowing brewpubs to distribute beyond their four walls.
First year in the distribution market, Freetail wanted to show their San Antonio pride while stating they are not afraid to do things their own way! My mission, to capture Freetail’s bold San Antonian attitude on their beer package labels. These original can designs are titled “The Originals”.
After their first year, Freetail quickly spread across central Texas. This was the time Freetail felt it was time to step up from their punk rock roots. The Texas beer can evolution had begun! Keeping original design elements incorporated into several mock-ups plus a focus group provided by Anderson Marketing Group. We finalized the designs for the current cans. Those designs are titled “The Evolution”.